What Is Your Emotional Why

One of the first emotions that every Network Marketer has to develop is his or her “emotional why.” This “why” should be so strong that when he or she thinks about it they begin to cry. For example, when I first started in my Network Marketing Company, my “emotional why” was to never have to work at a job ever again. I remember some years back when I was working as a NYC Correction Officer; I was on a “hospital run.” This is when we have to go to one of the hospitals in the city and watch an inmate that was admitted in that hospital. 

During one of these “hospital-runs” my oldest son had a very bad asthma attack and had to be rushed to a hospital that was closest to him. I wanted to be with him however; this meant that I would have to have another Correction Officer relieve me so I visit him. I called my supervisor and explained the situation. He stated that they were going to send someone to relieve me as soon as they could. Unfortunately, it took them three hours to send someone to relieve me then it took another two hours to return all of the equipment required for the “hospital-run” and to finally reach my son. 

He was recovering well however; what if he wasn’t? What if things began to turn bad? What if he had died before I reached him? I would have not been there to see him in his final moments. I was not happy with the control my job had on me in this situation and swore never to let any other job control me like that again. This was the creation of my EMOTIONAL WHY. The thought of having someone control my life sickens me and if something like this ever happened to me again; I probably would cry. This is why your “emotional why” has to be so strong that it will make you cry.

Your “emotional why” may be totally different than mine, but I am willing to bet that you have one. This is your driving force that will keep you moving forward in your Network Marketing business even when conditions are not going well. Your “emotional why” gives you courage, patience, confidence to fight hard to achieve the success you want in your Network Marketing business. So always remember your “emotional why”, keep it in front of you, move forward, and reach your goals and dreams.